Pizza Made With Love ❤️

Branding  |   Print  |  

The Norfolk-based takeaway 'Pizza Pluss' wanted a new identity that modernised their aesthetic, drawing away from the classic Italian look and feel of local competitors. With this, we created a mantra and positioning statement to set them apart. 'Pizza made with love'.

The outcome focused on simple typography and geometry to create a strong graphic brand mark. The goal with this approach was to set the business apart from local competitors ranging from small local takeaways to bigger corporate giants such as Dominos.

As part of the design process, the menu was fully redesigned not only to bring it in line with the new branding but to reduce the cost of future re-prints. This was done by looking at print finishes and formats to find the most cost effect and space-saving method to fit the content whilst retaining fundamental ease of use that is vital for any menu. To complement the new branding and menu concepts were drawn up for a multitude of applications from pizza boxes to a vehicle livery.

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