NomNom Brand Development

Branding  |   Marketing  |   Print  |  

In response to the 2016 RSA design awards designers were challenged to help reduce the UK's food waste. NomNom is a creative outcome to this challenge designed in collaboration with designer Peter Abbott.

NomNom is the world first wonky veg company, aiming of reintroducing cosmetically deformed vegetables back into the marketplace. With stringent cosmetic guidelines, the UK's supermarkets are responsible for thousands of tonnes of waste every year. By selling wonky veg NomNom helps tackle the immense amount of waste at this point in the supply chain, whilst offering customers the bonus of a weekly veg box at an unbeatable price.

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