A 'Fresh' Approach to Used Car Sales
Branding | Marketing | Print |
Founded in 2016, Fresh Motors was built on the promise to provide a 'fresh' approach to used car dealerships. Since it's inception, I have closely collaborated with the Fresh Motors team to develop a brand identity and marketing strategy to help overcome the typical used car dealer stereotype.
The identity aims to encapsulate the scale and professionalism of main dealers and attempts to close the gap between the experience of buying a new and used car. The strong and consistently applied identity carried across all touch-points of the brand has helped Fresh Motors to become a multi-award winning used car dealership, which is now recognised nationally within industry circles.
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