A 'Fresh' User Experience

UI & UX  |  

When Fresh Motors came to me about their new site, I was first tasked with researching and advising on the most appropriate platform for their digital needs. This involved liaising with a variety of motor industry suppliers to compare, contrast and test the web platforms on offer, looking at their design capabilities, usability and speed.

After much analysis, the research led to the use of the ClickDealer platform, which is built on a modular design system with a car dealer specific vehicle management system in the backend of the site. However, the site required refining from the initial design to improve the usability and search functions for finance.

To improve search usability and drive finance traffic, I redesigned the standard search function to include an easy to use finance slider. This allowed users to be more easily driven to finance deals on the website. The finished design refined the experience which on other ClickDealer websites is disjointed with separate search features at different points within the user journey. Instead, the solution gave the customer an earlier option to sort by monthly price in a modern day used car market where finance deals are becoming ever more popular. 

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