Teach With Confidence

UI & UX  |   Branding  |   Marketing  |   Print  |  

For the launch of Interchange 5^th edition — a new edition of the best-selling  American English course by Cambridge University Press — a new design direction was required to make this course stand out from other ELT products. The campaign needed to role over Interchange 4^th edition users whilst also appealing to learners using competitor courses.

Visually the design direction was heavily influenced by the existing cover, making strong use of the well-known Interchange colours to brighten the campaign. The bright colours contrasting with the white background and the use of a strong typographic led design immediately made this campaign stand out, breaking the mould of standard ELT designs. The colourful direction was rolled out across a pre-launch microsite as well as a wide array of brochures, emails and other marketing collateral that covered different aspects of the course's key selling points.

All intellectual property pertaining to this project is the copyright of Cambridge  University Press.

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