A Beginners Guide to Instagram

Marketing  |   Print  |  

Building up to the launch of the Cambridge University Press, ELT Instagram account, it was important to establish a way of ensuring the account was used consistently by all its users. In conjunction with the Marketing Communications team, I produced a set of Instagram guidelines to be used with the account. 

The guidelines established a very basic but consistent visual style for the account, whilst going in-depth into the types of post that might be used and how frequently they should appear within the feed. Alongside the guidelines, I produced a set of templates and Photoshop actions allowing teams to automate the visual style and any post types with very limited technical knowledge. 

All intellectual property pertaining to these guidelines is the copyright of Cambridge University Press.

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