What Impact Could it Have For You?

UI & UX  |   Marketing  |   Print  |  

As part of the Cambridge University Press FY18 ELT marketing plan, CUP sought to push sales for the Cambridge English Empower course jointly published with Cambridge Assessment. The ELT Marketing team aimed to do this through a campaign led by Impact Studies and customer testimonials from global institutions using the course.

The campaign direction was focused around using photos and quotes from real customers in their real learning environments. This was to draw attention to the positive impact and results the course was generating for so many people across the globe. To compliment a number of videos that had been produced at the institutions, I produced a series of  Impact Study brochures as well as an interactive online experience (produced using the Ceros marketing platform - click here to view the experience).

All intellectual property pertaining to this project is the copyright of Cambridge  University Press.

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